For me, this is really comparable to the Etude House 0.2 Air Mask - the emulsion type. The essence is milky and leaves my skin instantly moisturised and brightened. The only difference (besides the price) between andLAB and Etude is the quantity of essence - these babies come with 30 mL essence and you really can use up the amount left in the packaging when you take the mask out the next day, there was more than enough for two uses. The sheet itself also fit really nicely on my face and out all of the sheet masks I've tried so far, gave me most 'serial killer' vibes.