I have this in shade 13, and I was afraid it will be too dark, becouse I'm extremly pale (nc10 mac). It is a little tiny bit darker than my skin but when applied it looks even and doesn't seem too dark or anything. Not too pink and yellow, I'd say it's neutral toned. The finish is quite moist, but doesn't make you look sweaty, looks very natural, doesn't have a strong scent and is not heavy. I would say this medium coverage.