I like this toner because it is moisturizing. If your skin tends to feel tight after washing, this product would be good for you. It does have a slight floral scent, but it fades away after the product absorbs into your skin. This is the first toner I have ever tried and I am pleased with the product and the fact it does not irritate my skin in any way. I can't say that my skin is firmer or more elastic since I have been using this, but I can say it balances my face after washing and begins adding moisture back into my skin. It also is very calming. I do have oily skin and this helps add enough moisture back so that less oil is produced. There is no sticky residue and it absorbs very fast. The consistency of this product is almost like an emulsion instead of the watery toners that you so often see and I think that is probably the reason it is so moisturizing. This is very good for skin types that need moisture and are sensitive.