Very easy to apply and gives a shine touch I choose #7 and I loved it, I also use it has a eye shadow xP it's not suppose to but i like the intense color it can give you if you build it more and more, as a blusher it doesn't need much building unless the person wants to look a bit to much pink, its easy and fast blusher and a beautiful color to eye shadow :P the packaging it's so super cute <3 i love it so much <3