This is my first time trying out a Korean brand pencil eyeliner, and this one from Innisfree definitely did not disappoint! It's a nice creamy formulated automatic pencil, which applies smoothly and doesn't drag on my skin. I feel like you can rub it off slightly if you do it within the first 10-15seconds after application, but once it sets - it doesn't budge, despite all the rubbing and/or contact with water. The color is also gorgeous, mine is a beautiful deep navy with gorgeous blue shimmer, which looks quite subtle, but definitely beautiful and not boring. I also really like the simple and cute packaging, and for the price you're paying - you definitely can't go wrong with this!