I bought this in shade #07 - With You. The color is nice and rich, like the pictures shown here. The texture is a bit on the creamy side, which is great because I have dry lips and tend to avoid matte lip products. Since it's a lipstick and not a lip tint, you might have to retouch after eating or drinking. Be aware that this lipstick has a very strong raspberry scent, though - if you are sensible to smells you might want to look into other options. Also the packaging is a bit odd, you can twist it so more product comes out but you can't pull it back in. I've managed to ruin the tip a few times because I couldn't figure out how this works. Aside from those issues, it's a pretty good product.