I am a guy, and I have very red cheeks. I use this product in the green color to help counteract the redness, and it works very well. It smells great, and is very good at covering redness. However it is not easy to spread, and if you are not well moisturised before application it can ball up. I use cosrx snail mucin essence as the last step of my routine, and once it has absorbed this is very easy to apply and spread. It looks very natural, and nobody can tell you are wearing it. I recommend covering it with a sheer-light coverage bb cream with a slightly dewy finish, so that it looks like natural skin tone.