I wanted a mascara that would be perfect for use everyday, even on days where I don't have concealer on. This was perfect for that! It applies easily, each layer is light but buildable, and it does hold my lashes in position well. I don't see smudges from the mascara at the end of the day, but I notice that small black clumps form throughout the day and fall off my lashes. This is only frustrating because sometimes the clumps fall into my eyes and it hurts. I think I will be trying the other mascaras from this same line, though, as I like this very much. This is also waterproof from my experience.