I ordered the shades PK004 and PK005 and they are both true to color! Very cool toned and bright. My natural lip color is not very pigmented, so when I wore PK004, it was brighter and cooler in tone on my lips than when swatched on my hand. You can see the bluish tint in PK005, so this is best for very cool-toned skin (I am neutral). The formula is very drying, though :( The lipsticks leave behind a STRONG tint, even when I just swatched on my hand. What I didn't like was how sheer the formula turned out to be. I need to swipe twice or three times over the same area in order to completely conceal my natural lips underneath, whereas I only have to swipe once with something like Peripera's velvet tint or Moonshot's cream paint. This makes it difficult for me to wear the Better Lips Talk Velvet line for casual/everyday looks because when I have to swipe two or three times, it becomes a very bold lip look. I really want to purchase PK003, but the sheerness and dryness of the formula deters me from doing so. Also! This doesn't budge even when I put a gloss on top of it. Unfortunately, having a gloss on top doesn't prevent the drying of my lips by the Better Lips Talk Velvet :/ The colors and packaging are incredible, though.