I've been wanting to try this for forever! I finally purchased it in Guilty Pink and totally love the color. Super pigmented and the color just pops and looks good on my skin tone.  But I'm not impressed with how it wears.  Like most matte lip color, it's pretty drying.  Which is something I can deal with but after some time it starts to flake where my lips touch/rub from just talking.  This wouldn't be that big a deal if it reapplied well but it looks cakey if I end up applying on parts that still have product.  I have such a love-hate relationship with this product.  I would love to be able to wear it all day.  But it looks like I'm going to have to reserve this one for nights out where I wear it for short periods of time or it's dark and you can't really how it wears off.