I hate foundation, i have really good clear skin so i never see the point in it. Instead of improving my appearance it often causes more trouble for me but not this product. I have found over a couple of weeks of using this product that it didn't feel tacky or sticky or heavy and its no different to the feeling i have with my multiple step skincare regime at the moment (trying to fix my newly dehydrated skin). It does come of if you wipe nose or lips, it's not like estee Lauder double wear or anything but it's good stuff, it hasn't made me break out, or dry out my skin, or clog my pores. I wish the texture was more watery by then it wouldn't provide the coverage that its intended to provide. Anyhow, it's a good product and my first cushion foundation. I like it.