Previously I used pencil type eyebrow tool too, but I realized that this formula is much better. It's not very creamy, it's more like a regular pencil (like the ones you use for drawing). It last very long, not fading, not smudging through the day and the color is great too. I ordered the natural brown color and it suits my blondish hair good. Very easy to use, I like it very much. The comb is good too.