I started using this product approximately 11 months ago. I tried this and another product (Etude house bb cream) at the same time to compare. Not only was this product much better than the etude house bb, but it swept well past my experiences with any foundation/bb cream that I've ever used. The color matched me, which I was worried about seeing how they only had the one color, but the color match worked. It was light enough on my skin that I didn't feel like I was wearing a mask/face paint. It was however pigmented enough to cover my bright red acne marks. What really blew me away was only noticeable after a few weeks though. My acne reduced. Since using this bb cream my acne has decreased. I tested it and stopped using it (and all foundation/bb cream) and after a week my acne returned. I cannot recommend this product enough.