This bb cream was pretty big in the early days of kbeauty and i totally get the hype. it has true medium coverage and you can maximize the coverage with the brush. The before and after shows the application with a air puff. Though it is moisturizing it does cling a little so I think it's better to apply this with a brush and buff/stipple rather than pressing it in with a sponge because it move around. I don't see this as a bad thing though because it last very well for a moisturizing base. I have oily skin and I do get a bit shiny, but my oils don't break up the bb cream. If i just blot with blotting paper or a tissue it'll look exactly the same as when I applied. The shade is a little grey, as you can see in the photo, but it does warm up in an hour or so. I would totally recommend this to anyone looking for a light moisturizing base.