Color was not as expected. I ordered shade #13 Apricot Coral, in swatches and pictures it seems a soft milky pinky-orange shade. Upon first application, it looks exactly like pictures but the color then gets a lot deeper and more red after it sets for several minutes. It ends up looking like an entirely different lip product, like shade #11 Pinkish Grapefruit instead. I have attached a picture for comparison. The swatch on top is after 10 minutes, the bottom swatch is freshly applied. It is kind of hard to tell in pictures, but it is obvious in real life. The top one is clearly more red, and the bottom is clearly more milky orange.