I ordered shade Simon Pure. From swatches online it seems a pale orange shade. Creamy, wet formula that sets to a glossy transparent finish with base color. Not sure how it happens, but the initial pale orange turns into a glossy pink almost instantly. This happened to the other color I ordered, Cherish Values, as well. They turned into essentially the same pink color. The pink is a very flattering color, medium warm pink. Favorite formula of lip tint and very long lasting gloss, but not at all what I wanted when I ordered.  

The attached picture is comparison. The top swatch is after a few minutes, shows the glossy pink transparent formula I described. The bottom swatch is freshly applied, shows  the opaque pale orange creamy formula. In real life the pink is more pink, the orange is more pale.